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When you attend a conference you should always be looking to maximize the value of the event. Most of the time you've spent a good bit of money on the event. You have spent money for the price ticket to attend the conference, your meals, a hotel room, and possibly airfare.

Those totals represent the amount of money you will actually spend to attend an event. Beyond those costs you will also experience a time cost. Your time cost is defined as the potential lost work or income potential lost as a result of being at a conference instead of working.

So as you can see, it costs you a lot both in money and time to attend a conference. As a result you need to make sure you get the most value possible and use the time to generate new opportunities for your business.

One of the main reasons for attending a tradeshow, conference, or other event is to meet new people. Each new connection holds the potential to be a new lead for your business. As you spend your time at the event you'll be meeting new people and often you'll start collecting names, contact information and business cards. The important part is what you do next. The most common thing to do is stuff the cards in a pocket, purse or briefcase. But then what?

Rather than letting those cards pile up and eventually thrown away I recommend a very simple and yet very effective alternative. Each evening when you've finished for the day and you've returned to your hotel room, take 15 to 30 minutes and start maximizing your opportunities. Use CRMery as your CRM to quickly enter each new contact into your database. We've written a system that makes entering new information incredibly simple and quick. But it doesn't stop with just entereing their details in. The next step is the most important. Add a note. Something special you remember about that contact. This will help you later when you've returned back to your office and are reviewing your new contacts.

Don't worry about lots of information, don't even worry about the type of information, whatever you think of that will help you recall that person and conversation later. Maybe something they said, an interest they have, again, the important part is remembering the connection so you can build on it later.

Spend 15 minutes each day of an event doing these steps and you'll have a more organized business and more opportunities for future business success. Make the most from the events you attend and get the most of the money and time you spend.

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